OTW by Vans Arrives: A New Platform for Vans Design Exploration and Experiences
A pinnacle expression of the brand that salutes skateboarding as the original cultural disruptor. First introduced with a skate installation on the Seine during Paris Fashion Week Men’s in June 2023, OTW by Vans is a dedicated space to push the boundaries of product design and experiences. The sublabel intersects with the most influential innovators from skateboarding, art, design, music and entertainment.
OTW by Vans is teaming up once again with artist Sterling Ruby for a second collaborative collection with S.R. STUDIO. LA. CA. This 7-piece collection features both footwear and apparel, and builds upon the color schemes and design themes of the first collection, released in February earlier this year. For this new iteration, the neon green and orange hues from the first drop have matured into deep green and gold tones, accompanying motifs of rotting jack-o-lanterns and monster claws derived from visual fascinations present in Ruby's fine art practice.
“OTW by Vans is a frontier for progression, experiences and collaboration,” says Ian Ginoza, VP of Creative Direction for OTW by Vans. “The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward.”